Privacy Policy

IDLah (“IDLah”, “we”, “us”) operates idlah.sg, a free renovation resource portal for Singapore homeowners. We are committed to protecting your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (PDPA). This policy explains what we collect, why, and the choices you have.

1. Personal data we collect

• Contact details you submit through our forms — such as your name, email address and WhatsApp number — when you unlock a partner offer, subscribe to our newsletter, or register interest in our events (including Reno Fiesta®).
• Renovation-related details you choose to share with us, such as your property type or renovation stage.
• Basic usage data collected automatically when you browse the site, such as pages visited, device and browser information, and cookies.

2. How we use your data

• To deliver the partner offers, promo codes and perks you request.
• To send you our newsletter and renovation guides, where you have subscribed.
• To keep you informed about events you have registered interest in.
• To respond to your enquiries and improve our content and services.

3. When we share your data

We do not sell your personal data. We share it only with: (a) the specific partner whose offer you choose to unlock, so they can honour the deal; and (b) service providers that help us run IDLah — such as website hosting, email and messaging platforms, and analytics — who may process data on our behalf under appropriate safeguards.

4. Marketing and opting out

We only send you marketing where you have consented — for example, by subscribing to our newsletter. You can opt out at any time using the unsubscribe link in our emails, or by contacting us directly. Opting out will not affect offers you have already unlocked.

5. Cookies and analytics

We use cookies and similar technologies to keep the site working smoothly and to understand how visitors use it, so we can make it better. You can manage or disable cookies in your browser settings; parts of the site may not function as intended without them.

6. Data retention and security

We keep personal data only for as long as it is needed for the purposes above or as required by law, and we take reasonable security measures to protect it against unauthorised access, disclosure or loss.

7. Your rights

Under the PDPA, you may request access to or correction of your personal data, or withdraw consent to its continued use, by contacting us. We will respond within a reasonable time.

8. Third-party websites

Our site links to partner and third-party websites. Their privacy practices are governed by their own policies, which we encourage you to read.

9. Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page with its effective date.

10. Contact us

For any privacy-related questions or requests, contact our data protection team at hello@idlah.sg.